Starting in 2010, we set out to reward the loyal Newcastle drinkers who are just as distinctive the beer itself. We kept each promotion basic and unpretentious in order to connect with the brand's educated and skeptical consumers. The engagements were simple and straightforward, and allowed its drinkers to express their creativity without having to jump through hoops.
This platform lived through 2012, became an ongoing store, and continued to reward Newcastle's devoted following for years.
This platform lived through 2012, became an ongoing store, and continued to reward Newcastle's devoted following for years.
YOUR BEER. YOUR SHIRT.
The idea was simple - consumers go online to redeem a discounted Newcastle t-shirt, which they could then customize with their own witticisms.
The idea was simple - consumers go online to redeem a discounted Newcastle t-shirt, which they could then customize with their own witticisms.
Newcastle set a modest limit of 500 redemptions. This goal was met after two days, and more shirts and redemption codes were quickly stocked. In the end, over 3,600 discounted t-shirts were ordered and another 500 were purchased at full price.
Poster
Online Store
Consumer-created Shirts
YOUR BEER. YOUR GEAR.
Reception for the shirt promotion was overwhelmingly positive, so we evolved and expanded it. We've turned it into an ongoing store where fans order customized apparel and branded items for creating an at-home pub.
Reception for the shirt promotion was overwhelmingly positive, so we evolved and expanded it. We've turned it into an ongoing store where fans order customized apparel and branded items for creating an at-home pub.
Newcastle Website
Splash Page
"Your Beer. Your Gear." Store
Facebook Fan Approval
YOUR BEER. YOUR PUB.
Harsh winter months - and an even harsher economy - keep a lot of people from making it out to the pub. We decided to help consumers create that experience in the comfort of their own home.
Harsh winter months - and an even harsher economy - keep a lot of people from making it out to the pub. We decided to help consumers create that experience in the comfort of their own home.
Facebook Pub Shop