Patrón Tequila needed a way to stand out in spring while remaining a beacon for ultra-premium tequila. We highlighted Patrón's versatility while staking a claim on the classic cocktail that so many people reach for as the weather warms up—the margarita.
In addition to our retail push in bars and stores across the country, Patrón invited consumers to vote for their favorite finalists for the inaugural Margarita of the Year. The interactive site patronmixer.com allowed consumers to discover which margarita best matched their tastes.
RETAIL
Poster
Window Display
BRAND SITE
PATRÓN MIXER
SOCIAL SUPPORT
Instagram
Twitter