Absolut's Global Cooling initiative addressed the public's growing concern about climate change while improving the company's own environmental practices.
We saw a chance to team with casual dining chain Ruby Tuesday to turn every purchase of an Absolut cocktail into a newly planted tree. We tailored every aspect of the program so that it benefitted the restaurant, our brand, and the world we live in.
Waiting Guest Pager
Coasters
Cocktail Menu featuring the ABSOLUT MarTreeni
Menu Inserts
Reward for Ordering the MarTreeni
Waitstaff Education Materials (including Incentive Program)