In order to break through the clutter of stereotypical Cinco de Mayo celebrations (think sombreros and piñatas), we developed a simple taste assessment to help bar patrons find out which Dos Equis brew best fits them.
Patrons answer three randomized questions relating to flavor, brewing, and their personality to see personalized results. Their assessment is completed, and their match is reinforced, by receiving a sample of the brew.
The engagement provides an easy, personalized way to educate consumers about Dos Equis, and helps them make more informed beer choices in the future.
Patrons answer three randomized questions relating to flavor, brewing, and their personality to see personalized results. Their assessment is completed, and their match is reinforced, by receiving a sample of the brew.
The engagement provides an easy, personalized way to educate consumers about Dos Equis, and helps them make more informed beer choices in the future.
Curious patrons can learn more about both Dos Equis brews