Newcastle Brown Ale needed to make a splash, especially with the launch of its new can. With the relatively new No Bollocks campaign, we wanted to make sure that consumers had a Newcastle experience that reflected the brand's humorous, casual, and brutally honest perspective.
The Truth Booth gives consumers a twist on the photo booth experience by revealing the subtext behind the photos it takes. People have their pictures taken, select the subtext that best fits the photo, and then share them instantly on Facebook or Twitter. Best of all, it also rewards them with a cold can of Newcastle.
The Truth Booth
Curious people enter the Truth Booth
SXSW ENGAGEMENT
Photo Subtext example
It's True
One Newcastle Brown Ale at a time
Part of the Truth Booth line
Twitter Sharing