Amstel Light was seeking a way to build on the momentum of its successful One Dam Good Bier campaign. We brought the city of Amsterdam to life by created tactile interactive pieces that invited consumers to learn more about the beer's Dutch heritage and brewing tradition.
Each element gives a glimpse into the energy and sense of discovery that Amstel Light's home city is known for, in order to help consumers get a taste of what the brand and the beer are all about.
Each element gives a glimpse into the energy and sense of discovery that Amstel Light's home city is known for, in order to help consumers get a taste of what the brand and the beer are all about.
In-Store and In-Bar Poster
Table Tent
Coaster Series
Waitstaff Pins
Amstel Light District guide (foldout)
Bartender T-shirt
("Ask me what my shirt says!")
("Ask me what my shirt says!")