There's a lot of pressure to maximize every moment during the holiday season, whether it's connecting with family or hosting a party. Heineken became the catalyst that ignited great times for anybody grabbed a bottle.
HANDWRITTEN LETTERS FROM YOUR PHONE
The impact of a handwritten letter is heightened in the digital age. We partnered with a unique message-customization company called Bond to let consumers send greetings with a personal touch. Consumers typed holiday messages on their phone or computer and Bond's special robots transformed them into "handwritten" holiday cards, sent directly to a friend or loved one.
IN BAR & IN STORE
SOCIAL EXTENSION
Heineken extended the campaign by surprising a few lucky consumers who tweeted #SparkMyParty with a instant holiday party complete with a DJ, decor, and, of course, cold Heineken.
