The No Bollocks campaign is straightforward when most beers are anything but.
We took this big idea and brought it below the line, infusing the No Bollocks attitude into every step of the consumer journey.
Coupon distributed in Newcastle's biggest markets
In Store
Poster
Tuck Card attached to stacked cases
Hanging Display
In Bar
Banner placed outside of bar
Coasters
Glassware Packaging
Geordie Schooner glassware
Glassware Shipping Box
Pouring Guide