The Newcastle Union is a series of parties in the brand's largest markets designed to reward the bartenders and managers who best pour, serve, and store the beer. This collective gets unique perks for staying true to the brand's No Bollocks ethos, so that everyone gets the recognition (and sales) they desire.
All pieces created for the event - from invitations to posters to shirts to wall projections - were designed specifically for that city. This made for a very personal experience from a big brand.
Chapter Poster
Grid Poster
Invitation
Shirts screen-printed at party
CHAPTER POSTERS
WALL PROJECTIONS (San Fran)
PARTY PICS
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