The Most Interesting Man has become an aspirational symbol of worldly achievement. We set out to simultaneously expand his mythology and empower consumers to create their own interesting experiences throughout the summer.
The League encouraged consumers to compete against each other in pretty much any activity they could think of, with the goal of earning a spot on the Most Interesting Man's personal team and spending time in southern Mexico competing in unique and archaic games.
The League drew well over 10,000 active competitors and countless more impressions.
The League encouraged consumers to compete against each other in pretty much any activity they could think of, with the goal of earning a spot on the Most Interesting Man's personal team and spending time in southern Mexico competing in unique and archaic games.
The League drew well over 10,000 active competitors and countless more impressions.
Poster
Collectible In-Pack Challenge Cards
Coaster Series
In-Bar Table Tent
In-Store Display Sign
Exemplar Award Letter
(All 7 finalists received a congratulatory letter from the Most Interesting Man at the end of their trip in Mexico)
(All 7 finalists received a congratulatory letter from the Most Interesting Man at the end of their trip in Mexico)