Amaro Montenegro is a liqueur that's relatively unknown in the U.S. despite the brand's massive popularity in its native Italy.
We used our social media channels to drive our cocktail strategy, positioning Monte as a premium ingredient that puts an interesting twist on any drink. This included brand-approved recipes, tips on how to craft a perfect cocktail, and an influencer initiative by and for the brand's most devoted audience—bartenders—which was threaded with #bteamsponsored.
INSTAGRAM examples
FACEBOOK examples
INFLUENCER examples (#bteamsponsored)
